Story is the engine in communication
Additional Information
This is a long form text area designed for your content that you can fill up with as many words as your heart desires. You can write articles, long mission statements, company policies, executive profiles, company awards/distinctions, office locations, shareholder reports, whitepapers, media mentions and other pieces of content that don’t fit into a shorter, more succinct space.
Articles – Good topics for articles include anything related to your company – recent changes to operations, the latest company softball game – or the industry you’re in. General business trends (think national and even international) are great article fodder, too.
Mission statements – You can tell a lot about a company by its mission statement. Don’t have one? Now might be a good time to create one and post it here. A good mission statement tells you what drives a company to do what it does.
Company policies – Are there company policies that are particularly important to your business? Perhaps your unlimited paternity/maternity leave policy has endeared you to employees across the company. This is a good place to talk about that.
Executive profiles – A company is only as strong as its executive leadership. This is a good place to show off who’s occupying the corner offices. Write a nice bio about each executive that includes what they do, how long they’ve been at it, and what got them to where they are..
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Storytelling Essentials
Ten Elements That Are Necessary For Telling A Good Story
Synthesized from common storytelling frameworks used in writing, film, and oral narrative traditions. These elements work together; weakening one usually weakens the whole.
1. A Compelling Character
At least one character the audience can care about. This doesn’t mean “likable,” but relatable, interesting, or understandable. We need someone whose journey we want to follow.
2. A Clear Goal or Desire
The protagonist must want something—love, freedom, justice, survival, truth. This goal gives the story direction and momentum.
